Portfolio
Hey, this is Onindo Chokroborti. I’m an SEO expert from Kushtia, Bangladesh, specializing in Website SEO, YouTube SEO, Google Ads, and social media ad campaigns. I’ve worked with amazing clients worldwide, and you can explore my SEO & Digital Marketing Portfolio to see how I’ve helped brands achieve success through strategic digital marketing solutions.
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SEO- Case Study |Travel Agency: 287% Increase In Organic Traffic & SEO & Digital Marketing Portfolio
This is an SEO case study showing how I helped a travel agency in Thailand increase organic traffic by 287% in 6 months through my monthly SEO service. By outranking major authority travel websites, I demonstrated the effectiveness of my approach. While I can’t disclose the website or keywords for privacy reasons, you can explore my SEO & Digital Marketing Portfolio for insights into the process and results, including various screenshots as proof of success.
Project Background & SEO & Digital Marketing Portfolio
The client runs a travel agency in Thailand and had been doing some Google Ads and social media marketing before contacting me. The client mainly focuses on selling tour packages in Bangkok instead of the whole country, which makes it a smaller niche than other competitors. The website is a custom-built PHP-based site that doesn’t allow much customization.
Challenges
The project faces a couple of challenges as follows:
- Limited customizability platform – The custom-built site is quite limited and there wasn’t much we could modify as the only way to do so was to contact the developer. The site itself was also poorly built for SEO in the first place.
- Well-established authority sites – The niche is dominated by big local and global tour websites such as Viator, Klook, and more, which makes it quite a competitive niche.
- Limited budget – The client doesn’t have a lot of monthly budget to be able to cover the cost of content, so we couldn’t spend much on creating a lot of content, thus limiting the number of pages we can rank.
Campaign SEO & Digital Marketing Portfolio
Here are the overviews of how I approached the campaign:
Technical Optimization
The first step of the process was to revamp the technical aspects of the site. Since it was custom-built, there were lots of technical errors related to canonicalization, duplicate URLs, crawl budget, and more. So I had to collaborate with the developer and communicate what needed to be done. In the end, we were able to achieve almost every technical SEO, except a few things that weren’t possible due to the platform limitations.
On-Page Optimization
After completing the technical optimization, we then moved on to the on-page part of the website.
Since we didn’t have much budget for the content, we shifted our focus to maximizing our efforts on individual tour packages. There wasn’t any category on the site because it only sells tours in Bangkok, so every individual package reflects the targeted keywords we needed to optimize for.
We also created a few blog articles focusing on key topics that help support some of the packages.
Some on-page strategies involved for each page are:
- Placing more important content higher up on the page:
Making sure that you have your main keywords and other semantically relevant keywords higher up on the page is important for Google to understand what your page is about
- Sentence-level optimization using semantically-relevant keywords:
By making sure that each sentence is properly optimized using semantically relevant keywords based on reverse engineering the competitors and using a proprietary tool that I created. You can use on-page tools like Surfer-SEO to help with the process.
- Keyword count and variation optimization:
Making sure that I have used the right frequency of each keyword on the page.For instance, with the keyword “package,” I checked how frequently competitors were using it to get an idea of the average usage. Tools like Surfer SEO can help with this analysis, but there’s no strict rule to follow. I personally aim to stay slightly below the average to minimize the risk of over-optimization and keep the content sounding natural.
- Internal link and UX optimization:
Make sure every tour package has both incoming and outgoing internal links to other relevant pages to help connect the topics and increase user engagement, pushing users deeper into the site to explore.
- Research and structure the content according to the search intent deeply
Off-Page Optimization
Besides the SEO efforts for the website, the client also runs Google and Facebook ads to enhance brand awareness and signals. Other off-page SEO activities include building high-quality links via guest posts and PBNs, along with consistent NAP citations. While link building was minimal, the combination of strong brand signals and on-page SEO led to a significant ranking boost, especially after the March 2024 core updates. You can learn more about this process in my SEO & Digital Marketing Portfolio.